Sunday, June 28, 2009

The World's Most Beautiful Diamond


J.C. Sipe Jewelers has entered into a strategic partnership with Industry leader Lazare Kaplan Diamonds, creator of "The World's Most Beautiful Diamond"! As a DeBeers "Supplier of Choice", Lazare Kaplan provides you access, through an exclusive relationship with J.C. Sipe, to the finest diamonds the world has to offer!

During our recent spring buying trip to the world's largest jewelry trade fair, J.C. Sipe Jewelers had the good fortune to establish a partnership agreement with the world's largest and most influential diamontaire. Lazare Kaplan Diamonds (www.lazarediamonds.com) has been the leader in and the innovator of "Ideal Cut" diamonds since 1903. Lazare Kaplan (yes, there really was a Mr. Kaplan) was a cousin of Marcel Tolkowsky, the renowned scientist who provided the research in optics and physics that lead to the understanding and creation of the "Modern Ideal Cut Diamond". In fact, the most recent sudies show the amazing accuracy of Mr. Tolkowsky's work has not been outdated, even by modern scientific study!

Because Lazare Kaplan is a concered global citizen, they operate with care and respect in every market, practicing a level of involvement and participation in re-benification that is the model of the diamond industry. You can know, that we know, that Lazare Kaplan knows....Your diamond will be presented to you with the utmost assurance that the requirements of the Kimberly Process are being met...you will be proud to be wearing "The World's Most Beautiful Diamond"!

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